Episode 4

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Published on:

14th Sep 2026

Everything Can't Be a Priority

A recent email newsletter in my inbox stopped me cold at the keyboard: "if you have multiple priorities, you don't really have any priorities at all."

Woah. Sit with that like I did.

So why do we keep doing it anyway? Piling everything on as "the priority" — content, tech, health, family — until our brains just... implode.

This one's about finding the happy medium. Using two actual road trips (one where I stuck to the plan, one where we found Skyline Drive and happily blew it up) to talk about knowing your rough direction without booking every hotel from your driveway.

Plus: the flip side nobody talks about — what happens when you over-plan instead. Planning happy, shiny, pastel kitten-themed sales posts from way back in sunny spring, could be landing and living in a fall season that's full of more than the usual pumpkins and ghouls.

And a simple now/next/someday system to help you land on the one thing that's actually the priority — not ten things wearing the same label. Remember that old saying of "if everything is urgent, nothing is."

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About the Podcast

You're Overthinking Marketing
Time for all of us online entrepreneurs to stop the confusion and overthinking.
Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.

About your host

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Jennifer Burke

I'm Jennifer Burke, a proud marketing geek. For busy solopreneurs who stumble on marketing technology - like email services, landing pages, or managing social media - I'm here for you. I explore the tools, so you don't have to. I love coaching you to confidently promote your business. I'm also a geek about all things sports, wine, photos, and grilling! Ask me about my favorite wine app.