Episode 1

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Published on:

29th Oct 2024

Stop Spinning Your Wheels: 4 Core Ways You're Overthinking Marketing

 Welcome to You're Overthinking Marketing!

I hate to break it to you, but chances are really high that you are overthinking some - or ALL- aspects of marketing. But help is here!

I'm Jennifer Burke, a marketing coach and in my nearly 30 years of experience in business, research, marketing and running my own business I now see 4 core areas we tend to overthink and get stuck in around our online businesses and marketing.I'll spell out these 4 areas for you - maybe you see yourself in one of these spots right now?

Plus I’ll tell you the #1 thing reason I see smart coaches, consultants and others falling into the overthinking spiral.

4 Core Areas I see smart coaches, consultants, authors, course creators, and service business pros spiraling, getting stuck and overthinking:

1) Overthinking Content Creation

2)Overthinking the tech or tools

3)Overthinking the systems or strategies

4)Overthinking their mindset around marketing

They influence all aspects of our business and additional episodes of You're Overthinking Marketing will touch on aspects of each area and how we can stop spinning our wheels, stress less, and see more business success.

The good news is that today being imperfect, maybe a little bit messier in our marketing, being 100% ourselves the solution to the overwhelm and overthinking, and even desirable by our right-for-us clients and customers.

Want to start making smarter, cost effective, GREAT choices in your online business? Get my tips and GREAT choices workbook for free at www.mightymarketingmojo.com/GREAT.

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About the Podcast

You're Overthinking Marketing
Time for all of us online entrepreneurs to stop the confusion and overthinking.
Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.

About your host

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Jennifer Burke

I'm Jennifer Burke, a proud marketing geek. For busy solopreneurs who stumble on marketing technology - like email services, landing pages, or managing social media - I'm here for you. I explore the tools, so you don't have to. I love coaching you to confidently promote your business. I'm also a geek about all things sports, wine, photos, and grilling! Ask me about my favorite wine app.