Episode 2

full
Published on:

30th Oct 2024

Didn’t I Say That Already? 3 Reasons to Put Yourself on Repeat

Solopreneurs, do you ever hear that voice in your head saying "but I've said it all already ... what now?" and you thought your were out of content ideas? You didn't mean to disappear or ghost your audience, but it happened. Or you worried about boring people by talking about X, Y, Z AGAIN?

Let me give you 3 reasons you DO want to put yourself on repeat and how that helps avoid the burnout blahs!  Also stick around for an example for a parenting coach on evergreen topics.

Two of the common comments I see and questions I get in my communities, from my members, in other groups of solopreneurs are:  OMG I don’t even know what to write/send … and so I didn’t. OR … but I already talked about my course, planner, bedtime rituals, communication tips, email subjects … 

Yeah, you probably did talk about those things. AND you need to do it again.

Brief overview of what is Evergreen Content?

3 Reasons to Put Yourself on Repeat in Your Content :

  1. Someone new is always joining your audience
  2. Your people weren’t paying close attention before
  3. Your people have evolved - they aren't in the same place they were

An example from a longtime client and mastermind member of mine on an ongoing, Evergreen content pillar - and how it can turn into several related core content areas.

Plus more examples of evergreen topics for someone in the parenting niche.

A big way to stop the content burn out and blahs? Strategically and easily repurpose your core content. For step-by-step instructions, tips and a checklist on how to repurpose content across a variety of content types and formats - go check out my Mighty Content Checklists package to help you get it done.

Stop overthinking, it's not only OK but necessary to repeat your core content topics AND your evergreen offers. Put yourself on Repeat, hit Stop on Overthinking.


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About the Podcast

You're Overthinking Marketing
Time for all of us online entrepreneurs to stop the confusion and overthinking.
Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.

About your host

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Jennifer Burke

I'm Jennifer Burke, a proud marketing geek. For busy solopreneurs who stumble on marketing technology - like email services, landing pages, or managing social media - I'm here for you. I explore the tools, so you don't have to. I love coaching you to confidently promote your business. I'm also a geek about all things sports, wine, photos, and grilling! Ask me about my favorite wine app.