Business + Marketing: Marathons, Not Sprints

Let me ask you something:

Are you running your business like a marathon… or white-knuckling, and panic-sprinting  this week? Frantic because you haven’t posted in two weeks?

This episode comes from a live chat I did with a group of coaches, consultant, course creators in my month-long marketing event—but the message hits home for every smart solopreneur I know.

Because I believe - I KNOW - that truly sustainable marketing doesn’t come from adrenaline and hustle. 

It comes from rhythm, rest, and a strategy that actually fits your pace.

So if you’ve been crash batching, ghosting your audience, or just stuck in a spiral of “shoulds”—

Take  this as your rest stop or beverage break. 

Let’s use this sports analogy to talk about what it's often like for soloprenerus, and to break the wild sprinting and panic posting. And what it really takes to build marketing momentum that lasts.