Episode 1

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Published on:

2nd Oct 2025

Your Voice is Your Special Sauce

The You're Overthinking Marketing slow-roll, podcasting re-entry!

Right after launching OM, life hit super hard and I lost my voice - my way in content and business. I'm not alone - I know it's happened for many other smart folks. But now is the time for me to walk my talk in terms of business and content marketing.

Remember that old McDonald's jingle?! Well, Your Voice is your special sauce in your marketing. You need to bring that flavor to everything you do.

This comes originally from an inspirational chat available only to participants in my 30-day content creation event - but it was too good, and too timely, to keep it stashed away. What better way to start the re-entry to podcasting.

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About the Podcast

You're Overthinking Marketing
Time for all of us online entrepreneurs to stop the confusion and overthinking.
Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.

About your host

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Jennifer Burke

I'm Jennifer Burke, a proud marketing geek. For busy solopreneurs who stumble on marketing technology - like email services, landing pages, or managing social media - I'm here for you. I explore the tools, so you don't have to. I love coaching you to confidently promote your business. I'm also a geek about all things sports, wine, photos, and grilling! Ask me about my favorite wine app.