Episode 8

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Published on:

19th Dec 2025

Overthinking ... Again? Same! Steal My Minimum Plan

Is YOUR brain like a browser with 15 open tabs … some opened weeks or months ago … and one has a video playing somewhere? Feeling stuck? Foggy? Overthinking your next move? And you are OVERTHINKING everything?!

You’re not alone.

I'm stuck back in that spiral right now too. Again. Ugh!

Let’s talk about what to do when you’re spiraling — not just how to avoid it.

This isn't packed with long tips list, it's a real-time check-in, a behind-the-scenes share, and you can borrow my MVP - Minimum Viable Plan, aka the Backpocket Basics. What you can try doing when nothing else is feeling right or the mud seems too deep.

It's what helped me get through roughest times in business and what I've turned to again. This chat is also a reminder that you’re not alone if life or the season has you foggy, frazzled, or frozen.

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About the Podcast

You're Overthinking Marketing
Time for all of us online entrepreneurs to stop the confusion and overthinking.
Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.

About your host

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Jennifer Burke

I'm Jennifer Burke, a proud marketing geek. For busy solopreneurs who stumble on marketing technology - like email services, landing pages, or managing social media - I'm here for you. I explore the tools, so you don't have to. I love coaching you to confidently promote your business. I'm also a geek about all things sports, wine, photos, and grilling! Ask me about my favorite wine app.