Pushing Back on the 'Shoulds' in Your Marketing

How many "shoulds" are you carrying around in your marketing right now?

The ones from experts (even me). The ones you handed yourself. The ones that are just... in the air, and nobody remembers where they came from.

I've got three real moments — including a mastermind member who pushed back on MY advice, and was right to.

Plus the meta one: all the shoulds I had to ditch just to bring this podcast back at all. My own coach's structure. The "right" way to produce an episode. The schedule I was supposed to keep.

Turns out pushing back — out loud, in your own words — is the one thing no AI can do for you.

This is your reminder: you're allowed to disagree with the shoulds.

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About the Podcast

You're Overthinking Marketing

Time for all of us online entrepreneurs to stop the confusion and overthinking.

Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.

About your host

Jennifer Burke

I'm Jennifer Burke, a proud marketing geek. For busy solopreneurs who stumble on marketing technology - like email services, landing pages, or managing social media - I'm here for you. I explore the tools, so you don't have to. I love coaching you to confidently promote your business. I'm also a geek about all things sports, wine, photos, and grilling! Ask me about my favorite wine app.