When Overthinking Turns into Not Thinking or Creating at All - What Now

There are times - good, bad, and ugly - when life intrudes on business and it's hard to think, let alone create content. Should we even be creating content, running a workshop, having a flash sale? There's no single answer there. But at some point as solopreneurs, as business owners, we will need to deal with the moments when it's beyond overthinking, and we just can't think at all.

What do we do now and next? Some big picture, general tips plus 4 concrete content tips as you build up an emergency marketing kit to get you through those patches so you take care of yourself and don't disappear.

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About the Podcast

You're Overthinking Marketing

Time for all of us online entrepreneurs to stop the confusion and overthinking.

Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneurship to cut through the chaos and call out the B.S. that's everywhere online. She wants you to grab your favorite beverage for a conversation on helping solopreneurs make sense of today's marketing. So they can get back to what they're best at - serving customers and clients, coaching, writing, and creating. She'll dig in on simplifying the tools, tech and platforms we use; and invites her smart, experienced, and no B.S.online biz pals to share their tips in the niches, platforms, and strategies they know best. It's past time for business owners to stop overthinking things in social media, email, courses, list building, speaking, the marketing mindset and more. If you’re ready for a fresh take and friendly vibe, go ahead and hit subscribe. Follow where ever you listen to podcasts.

About your host

Jennifer Burke

I'm Jennifer Burke, a proud marketing geek. For busy solopreneurs who stumble on marketing technology - like email services, landing pages, or managing social media - I'm here for you. I explore the tools, so you don't have to. I love coaching you to confidently promote your business. I'm also a geek about all things sports, wine, photos, and grilling! Ask me about my favorite wine app.